Success isn’t about SELLING MORE it’s about BETTER BUYING
By Jim Cockrum
Are you new to selling “physical” product on Amazon or eBay?
After having helped thousands of sellers succeed on those two platforms, I have some of the most universally ignored, yet entirely sound advice you’ll ever get about succeeding on those platforms.
Here’s the tip:
You make your money when you buy your inventory – not when you sell it.
If you want to begin successfully selling physical product online, that should be your mantra. That statement doesn’t seem to make sense until you understand that RESEARCH is what makes you a winner in this game. It’s all about being as certain about your results as you possibly can be BEFORE you commit to buying any inventory that you hope to resell.
This simple tidbit of advice has steered many of our students away from disaster. I can’t stress enough (especially for newbies) the importance of learning to do proper research before buying inventory. We get clients all the time who unfortunately poured piles of cash into 1,000 units of a widget before they met us. They poor souls were SURE they could move their “great deals” later at a high profit margin.
Most often these gullible newbies were told in a course (not our course!) that the secret to riches was in going “all in” in a single product and then marketing like crazy (aka SEO, feedback tricks, ppc ads etc.). That model DOES work…about 10% of the time. If you are really paying at tenting you’ll note that a 10% success rate is just about enough “success” to keep the “big launch” wheels turning – with course after course promising riches following the same mostly broken model.
If you want something more predictable, steady, proven and reliable however, I suggest you heed my advice.
Success selling physical product is NOT about creatively marketing inventory after you’ve poured your money into buying a pile of it. Instead, success awaits those who cautiously purchase ONLY the items that they KNOW will sell – and sell quickly, profitably and predictably. Slow and steady incremental growth is the battle plan. Quick hit, overnight riches based on one large inventory buy is a path to nowhere.
To be clear, if you buy the wrong inventory, you can’t rely on being bailed out by:
- creative marketing
- pay per click ads
- keyword and title shenanigans
- seo games
- fake/coerced reviews
…any other “trick” to get you out of the situation.
We tell all newbies to go “a mile wide and an inch deep” when starting out buying inventory – that means don’t buy more than a handful of anything until you are REALLY good at this game. Don’t pour all your cash into a single type of product unless and until you REALLY know what you are doing (that can take years for some people – while others catch on quickly).
To learn how to properly and predictably enter the game in a much lower risk fashion, check out the number one course in the world (yes, I’m biased) on the topic of selling physical products online: ProvenAmazonCourse.com
- Wow we never thought of it that way before. Good stuff! Did you find this article helpful?
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