Top 12 Tips for Creating Amazon Product Listings that Outsell the Competition

By Gen Furukawa

Copywriting is the easiest way to boost your Amazon sales quickly and efficiently, increase your conversions, improve your Best Sellers Rank & generate more profits. There is no upfront capital required to create a listing that is compelling, unique, and persuasive. However, there is a formula and strategy to piece together the words that can turn a visitor to your page into a happy customer.

The skill of copywriting is especially important in Amazon’s crowded marketplace, where products can be nearly identical and the shoppers’ attention span is incredibly short.

In this value-packed webinar, Amazon copywriting expert Karon Thackston shares 12 tips to take your copy from a run-of-the-mill block of text to a polished and professional Amazon listing. These are the same techniques that Karon’s team at Marketing Words uses to produce million-dollar-selling listings for clients.

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- Great, informative webinar! What did you guys think?

8 Stupid Amazon Products With Impressively Sarcastic Reviews

Everybody is a comedian these days, and the Internet has given us all an enormous stage. Maybe the best example is a supposedly comedy-free site like Amazon.com.

The deal is, anybody can write a review, on any product, whether they have bought it or not. So it's just a matter of finding a 

baffling/ridiculous/useless product and watching the Internet's sarcasm run wild. For instance, just check out the reviews for ...

#8. The "Guardian Angel" Acupuncture Device

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Yeah, I know, sex toy jokes, right? Fortunately Amazon reviewers turn out to be more creative than you and I:

Bizarrely so:

By the way, the product description claims it's a Korean acupressure device. You roll it around on your hand and it cures your arthritis or something. That actually leads me to quote one more review:

All right, I guess there was room for at least one good sex toy joke.

#7. Wheelmate Laptop Steering Wheel Desk

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This is a laptop desk that attaches to the steering wheel of your car, which is all that really needs to be said. But, of course, Amazon reviewers take pointing out what's wrong with it to the next level.

I should point out that, when we're done laughing at the stories of people mixing cocktails and eating chili while driving, there are some people who might actually get some use out of this when their car is safely parked. People like claims adjusters or real estate agents, who have to drive from client to client without returning to the office and need to do paperwork in the parking lot.

Not to be a wet blanket and say you can't cut lines of coke during a high-speed chase once in a while. Just do it responsibly.

#6. Uranium Ore

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This is just your average can of uranium ore (well, the store that sells it also sells Geiger counters, UFO/ESP detectors and a camera for taking pictures of psychic auras, so take that as you will). So you've got your standard, "It mutated all the ants in my house!" reviews, but the best ones here are the ones you didn't see coming. Like this:

Or you can just enjoy this Back to the Future reference.

The title's all you need from that one.

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Let us know if you enjoyed reading about these ridiculous Amazon Products as much as we did! More tomorrow!!

Learning to sell on Amazon shouldn’t be a huge investment!

Recently there have been a lot of courses launching claiming to teach success selling on Amazon.  Some of these courses are getting the mega-launch treatment attracting multiple “big hitter” affiliates seeking the fat 50% commissions and contest winnings on the very high priced courses.  As you might suspect, these types of “endorsements” aren’t always based on integrity.  It’s important you know the qualifications and intentions of the person doing the endorsing when you encounter a “mega-launch”.

Part of what makes these big hype launches so disappointing to me is that many (most?) of these “experts” who are promoting these courses have barely any (if any at all) qualifications at all to talk about setting up a legitimate business selling physical goods online.  They are just excited to get a big check for helping sell an expensive course that is being hyped with excitement and flare.

If you want to spend thousands lining the pockets of experts who are possibly only excited about their fat affiliate commissions,  while learning the same things that we teach around here in superior, proven, time tested courses that cost 1/10th the price tag –  that’s fine, but after you read this blog post at least you’ll know the full story from my perspective.

In this blog post I’ll make a simple case as to why you should consider an alternative to the “big launches” and stick with the long time proven courses with long term established communities and experts instead.  Save your cash for inventory!

Consider the ProvenAmazonCourse.com (the “PAC”) course in this case if you are ready to learn how to sell on Amazon.

Are you eager to jump into Private Labeling?  Check out ProvenPrivateLabel.com (by the way, you get BOTH courses in one place -> ProvenAmazonCourse.com for under $300)

Or, don’t buy ANY course and just get going with one basic idea that anyone can use (one of the multiple strategies we teach inside our PAC course) – here’s an 8 minute video I made that’s getting great feedback so far. It shows you how to get started selling on Amazon at virtually no expense at all.

Make no mistake, there are some great courses, books and sites out there besides the Proven Amazon Course, and I won’t say anything specifically negative about my competition because I welcome all sources of creative content, but here are some factors that I think really set our Amazon training team apart from all other options out there:

• For over a decade my team and I have been teaching everyone from newbies to our highest end clients how to sell physical products online. The PAC course has generated nearly 1,000 verifiable testimonials in the last 6 years alone. The BEST students are recruited and become our expert trainers and coaches!
• We are always improving our courses. For example, we partnered with a world’s foremost expert on the topic of Private Label rights and he created all original content for our students. He’s easily the most qualified expert in the arena of Private Label that I’ve ever encountered – he’s had huge success for years with it. If you were under the impression that selling private label is some sort of new discovery, it’s not. It’s also not the best place to start out on Amazon for the vast majority of people who are just getting started because it takes a LOT of work and investment before you see results.  We aren’t hyping it the way you’ll see others hyping private label.
• We don’t insult and hound our students with upsells (be ready for this if you buy most online courses in this niche). I don’t do upsells. We sell the ProvenAmazonCourse.com course ONCE and students get all future updates automatically. No surprises.  Ask anyone who purchased the Proven Amazon Course five years ago how much the course has been updated, improved, expanded etc. They’ve not paid an additional dime since then for the new ideas, updates and content.
• We teach multiple product sourcing and selling strategies (most competing courses teach only one). We have a wide variety of successful students –  everyone from those who’ve built a virtually hands free operation & never leave home while selling into numerous countries, to those who love shopping retail for a living and finding great deals in their spare time (while making a great profit). Our success stories are quite diverse.
• We offer hand holding coaching for those who want it. You can work one-on-one with one of our successful students if you want to ramp up quickly. Our coaches are ALL successful students who we pay well to assist newbies.
• Our community is VERY international. This is a global opportunity. One of our most successful students literally lives on a beach on a tiny island!  Where you live has nothing to do with your odds of success. See our community visually on this mapwe just launched in mid April 2015.
• Our support team is the largest, most well trained and most experienced among all other “how to sell on Amazon” courses available. We have nearly 35 people who are in a paid position of support for the PAC as at least part of their responsibility while they build their own successful businesses as well.
• Our community consists of over 18,000 serious online entrepreneurs many of whom are very successfully working any number of strategies in the Amazon niche (with no sign of saturation whatsoever because hundreds of millions of people are shopping right now on Amazon!)
• While our courses are worth thousands, we are charging so much less than our competitors.  Our popular ProvenAmazonCourse.com is the most comprehensive course on the market in the “Sell on Amazon” niche, and it includes a large number of modules that cover virtually every imaginable way to profit on Amazon – and as of this writing it’s only $300 ONE TIME fee – there are no “upsells” or recurring fees.

Once you purchase the PAC and join our active community and you’ll be surrounded by those DOING this business who are proud to be a part of our community. Some of our customers have been around for 12 years or longer doing this stuff – these are the people you want to hang out with if you are serious about selling product on Amazon.

(SOURCE)

- What do you think about that article? Let us know on the comments!

5 Amazon Selling Strategies To Making Money On Amazon FBA

-Which strategy are you picking? Leave a comment and let us know!

Why Amazon’s Fulfillment Costs Are Expected to Rise

By Adrian Stevens

Amazon’s fulfillment costs have gone up

Amazon (AMZN) has managed to steadily grow its revenue and margins. However, the company’s fulfillment costs have also grown rapidly. Amazon’s strategic push toward growing its fulfillment capacity is further expected to drive its margins in the coming quarters, with fulfillment costs to rise in tandem with them.

Fulfillment costs are the costs associated with fulfilling orders, including storing products in warehouses and shipping them to customers.

The chart above shows that Amazon’s fulfillment costs have also grown quickly. The year-over-year growth rate of these costs rose from 19% in 1Q15 to 34% in 1Q16.

Why the FBA program is important for Amazon

Fulfillment centers allow sellers to sell their products under the Fulfillment by Amazon (or FBA) program. The company considers FBA to be an important growth driver, as it provides customers with a variety of products to select from. Selection growth makes Amazon’s Prime program more valuable to customers.

Amazon plans to grow its fulfillment capacity before this year’s holiday season in order to better compete with rivals, including eBay (EBAY), Walmart (WMT), and Target (TGT). It has opened new fulfillment centers in a number of US (IVV) states such as California, Texas, New Jersey, and Illinois in the last few months.

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- What do you think about this? Share your thoughts on the comments!

Amazon FBA-Step by Step for Beginners Guide!

- Now that was SUPER helpful! Who are beginner FBA sellers out there? Leave us a comment! 

The Most Harmful Amazon FBA Sourcing Decision You Could Ever Make

by karon thackston

Did you know that a toy on Amazon ranked 10,000 today could have been ranked 500,000 yesterday? All it takes is one sale. Just one. One sale of that toy on Amazon could change the sales rank drastically overnight.

Would you buy a toy ranked 10,000 on Amazon to resell? Would you buy a book ranked 500,000 to resell?

I know there are lots of other factors at play in how you might answer that question, but my point in asking it is to get you to look at the sales rank. You view a toy ranked 10, 000 much differently than one ranked 500,000, right?

Yet every day many, many Amazon sellers are making their sourcing decisions based on today’s sales ranks and low prices. They find a toy ranked 10,000 and snatch it up, without checking to see that it was possibly ranked 500,000 yesterday. Or maybe it’s a book ranked 100,000 that was ranked 1.5 million yesterday.

There are two main reasons why you shouldn’t base your sourcing decisions on today’s sales rank and pricing data:

1. Amazon changes their prices often.

Amazon is known to change their prices across their website 2.5 million times per day. That’s just Amazon’s prices – that doesn’t include 3rd party seller prices, which are also being changed constantly throughout the day with repricers. Now, Amazon has hundreds of millions of products, and they’re changing those prices 2.5 million times per day, which is mind blowing if you try to think about what that means. The low price on items also change throughout the day when a seller sells out of an item and the low price bumps up to the next seller. If prices are changing constantly on Amazon, why would you make a sourcing decision based solely on this one snapshot in time of the current low price?

2. Amazon updates sales rank often.

Amazon recalculates their sales ranks every hour. That’s 24 times a day that sales ranks change on Amazon! If I’m looking at an item to resell, it’s too much of a gamble to base my buying decision on what the sales rank looks like on this one hour of this one day. The current sales rank is just a snapshot in time of how this item has recently sold. I need to make my decisions based on broader information than this one snapshot.

Whether you are in a store doing retail arbitrage or you are at your desk doing online arbitrage or looking at a wholesale catalog,you need more information than this one snapshot in time. You need more than just the current low price and the current sales rank in order to decide if you want to buy 1 of an item, 10 of an item, or 100 of an item. Your hard-earned inventory money is at stake here! You want to make your decision based on the best information available.

Making this type of decision on how to spend your sourcing money without using historical data from CamelCamelCamel or Keepa is the most harmful sourcing decision many Amazon FBA sellers are making.

I would be willing to go so far as to say that making sourcing decisions without CCC or Keepa is one of the top reasons Amazon FBA sellers quit their businesses. If you’re in this same boat, you might be spending all your sourcing money on inventory without looking at the historical data, the prices tank, the inventory never sells, and you throw your hands up in despair and say, “I quit! I tried Amazon, and it just didn’t work for me.”

Now, there may be other factors at play, but for many resellers (you included) using CCC and Keepa could be a huge game changer. You could find profitable inventory that will sell in a reasonable amount of time and won’t lower quickly in price.

I’m especially disheartened when I hear resellers saying they want to quit Amazon FBA over these types of inventory problems because this problem is so easily fixable. You canlearn to read and interpret CamelCamelCamel and Keepa. The graphs can make sense, and you can use them to make smarter sourcing decisions.

Both Camel and Keepa are free, easy-to-access programs that you can use on your computer or your mobile device, either in a web browser or from your 3rd party scouting app like Scoutify, ScanPower, or Profit Bandit (Amazon Seller app does not have links to CCC and Keepa, however). It only takes an extra 20 to 30 seconds (if even that!) to look at the sales rank and sales price history of an item when you’re sourcing. You can take a quick look at how often this item has sold and how it’s been priced in the past, and you can make an educated prediction about how it will behave in the future.

I want to encourage you today if you’re making sourcing decisions without using historical sales rank and pricing data from CamelCamelCamel and Keepa — there is a better way to buy Amazon FBA inventory! You can make smarter sourcing decisions. Your business will hugely benefit if you take the time to learn how to use these powerful free resources.

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- Are you a CCC or Keepa user? Tell us how these great programs helped your business out with a comment!