Amazon Restrictions.... How To Move Forward Selling On Amazon FBA In 201...

- More tips regarding the recent Amazon selling restrictions

Amazon Brand Restrictions – What to Do?

By Jordan Malik

Unless you've been living under a rock, you know that Amazon recently emailed individual sellers telling them they couldn't sell certain brands any more. If you wanted to be approved, you had to provide real invoices from manufacturers - not retail receipts, and (in some instances) pay up to $1500 just to beconsidered.  The rumor is that Amazon did this because there were too many counterfeit products and/or sloppy sellers packaging (passing used off as new, etc.). But all (or most) sellers like you and me were affected anyway.

You probably got the "restriction" email from Amazon if you had in stock a product from a brand you were restricted from. Some sellers (like me) got no email, which (likely) means either a.) I didn't have any restricted brands in stock, or I was 'grandfathered' in to be allowed to sell it. (However, I tried listing a Lego product and Adidas product - I was restricted.) Thus, in short:

Many 3rd party sellers like you and me are restricted - without recourse - from selling products from a couple hundred brands on Amazon. Thousands of brands are notrestricted. 

Let me get the "What you should do from now on?" stuff out of the way, then further down I'll share some recommendations.

1.) What you should do from now on - Part I:  Click through and bookmark these 3 pages (3 selling experts are continuously these lists of 'known' restricted brands. This information comes from the blog owner's information, not Amazon. Instead of favoring one over the other, I'm referencing all 3 below. Note: 'Not all restrictions are created equal'. For some of the brands (e.g., Hasbro and Disney), it appears some sellers like myself were not restricted):

• The Selling Family (Jessica Larrew) list
• 888 Lots' list
• Best from The Nest (Robyn Johnson) list

2.) What you should do from now on - Part II: When in doubt, use the (free) Amazon Seller App for iPhone or Android. This will instantly tell you if you are restricted from selling a product (Note: non-Amazon scouting apps like Scoutify and/or Profit Bandit don't give you these alerts!). If you're already using a scanning app like Scoutify orProfit Bandit, keep using them - they're a lot faster. Use the Amazon app if you're in doubt or you want to double-check the item:

1. Install the Amazon Seller App on your phone/device
2. Ensure you're logged into the App using your Amazon seller credentials
3. Open the App, select 'product search' and touch the 'camera' icon. Then scan the barcode any item (or enter the item name/UPC, or hover the camera over the face of the item as Amazon can 'recognize' what you're scanning). Hint: if you're on (say) Walmart.com and you want to scan an item, pressing the camera icon will work in most cases if you hover your camera lens over the picture of the Walmart item as it appears on your screen.

For instance, I randomly looked up four items (those I had a hunch I'd be restricted from), using my Amazon Seller App, and yep, I was restricted. Screen shot is on the upper right of this page (click to enlarge). Not all restrictions are created equal'. For some of the brands (e.g., Hasbro and Disney), it appears some sellers like myself were not restricted.

Now for some recommendations:

First, sourcing via retail arbitrage or online arbitrage is NOT dead. It's just changing. There will always be opportunities sourcing thousands of other (non-restricted) brands from stores (physical or online). You just have to be more selective and strategic. Let's take heed from some trusted experts:

"Retail arbitrage is still a resounding 'yes' for us right now. Time will tell whether these latest changes will wind up being something whose effect was exaggerated or whether we’ll have a whole new set of guidelines from Amazon. The point is, stay agile! Those of you who are willing to take the news and roll with it are the ones who will rock your businesses in the end!" - Jessica Larrew, The Selling Family

"Retail arbitrage is not dead. It’s just different than it was a few days ago. And in a year or two, it’ll be totally different again. But with any challenge, comes opportunity. It’s what we do as entrepreneurs – Re-frame situations to create profitable businesses"- Duncan McPherson of SmartFBAIncome

"Don’t dwell in the negativity. It can be so easy to get sucked into the negativity online when difficult situations arise in the FBA selling world, especially on Facebook. You could easily spend (waste?) hours reading and participating in the comments on Facebook posts about how fill-in-the-blank change is going to ruin our existence as third party sellers on Amazon. Don’t fall victim to that temptation!" -Stephen Smotherman of Full-Time FBA.

[Move according to your tolerance for risk.] Risk Profiles:Extremely Risk Averse: Immediately remove all inventory that has been sourced via retail and online arbitrage, and stop sourcing any new products via Retail Arbitrage (RA)or Online Arbitrage (OA).Risk Averse: Stop sourcing all new RA / OA and begin to shift to purchasing inventory via other sourcing methods such as wholesale.Calculated Risk: Keep sourcing RA / OA, while monitoring Amazon’s changes. Keep 2 to 3 months inventory in stock at a given point in time to be able to adjust if a change comes through the pipeline. Don’t make any drastic changes to your business at this point in time. Ignore Risk: Keep sourcing RA /OA as you do today, and plan to continue these methods until retirement or you are suspended. Essentially, you’ve picked your path and will not deviate no matter what changes are made by Amazon." - Ryan Grant,Online Selling Experiment

Second: It's time for you to consider diversifying into one or more of: used books, wholesale and private label (it's never been less expensive/less risky to do so) to sell on Amazon. You have to do it the right way though. Learn the basics and more for free (or inexpensively) from my trusted partners:

(FREE) Online Book Arbitrage (you pay $6 S&H) by Peter Valley (one of the foremost experts on the topic)

(FREE) Private Label: Scott Voelker's workshops

(FREE) Private Label: Startup Bros' free workshops (live or replay)

(FREE/$) Private Label: Ryan Reger's Private Label The Easy Way Free webinars (limited run) and mentoring group.

($) Wholesale: Robyn Johnson's Wholesale Workshop (pre-recorded)

($) Wholesale: Proven Wholesale Sourcing (comes free when you buy The Proven Amazon Course)

($) Wholesale: Skip McGrath's Wholesale Buying System for Amazon or eBay

Third - Ensure you have an eBay account up and running (free tutorials here andhere) This is especially true since Christmas is coming (hey let's face it you need a backup). If you're a new eBay seller, start selling random stuff around your house (unwanted DVDs, CDs, t-shirts, broken electronics) now as you may have a 'probationary' period. The service Joelister (I can't vouch for how well it works) will copy your Amazon inventory to eBay, and when an eBay buyer buys your item on eBay, it's automatically removed from your Amazon account. This isn't to panic you into selling on eBay (Don't panic), this is a smart thing for any Amazon seller to have.

That's it for now. I'll have more info coming in an upcoming AskJordan podcast.

Stay well, stay focused!

(Your feedback is welcome - comment below)

-Jordan Malik

(SOURCE)

- So glad there are experts out there to guide us through all this change. How are you and your business doing?

The New Policy To End Amazon Listing Hijackers: Important Update

By Greg Mercer

If you are an Amazon seller, you may have received an email with the foreboding subject line, “Important Information about your Seller Account”. However, the policy updates will actually be favorable for sellers. In short, Amazon will require approval to sell some private label brands. Sellers need to seek approval by August 30th, 2016. If you do not obtain approval before 8/30, the listings for these products will be removed. OK, sounds serious, I’m not going to call that bluff…

This is what the email looks like:

Why is Amazon starting this new policy, with such a short turnaround time? My hypothesis is that they are addressing the growing problem of listing hijackers. I wrote about the Amazon’s listing hijackers in this post, which is a helpful read to see what a pesky and troublesome problem they can be

Here are the exact steps that Amazon sent out for how to seek approval for the affected products

1. In Seller Central, click the Inventory menu, and then select Add a Product.
2. Search for the ASIN you want to sell.
3. In the search results, click the Listing limitations apply link next to the ASIN.
4. Click the Request Approval button to start the application process.
* Three invoices for affected branded products that combined reflect your acquisition of at least 30 units in the past 90 days; or
* A letter of authorization from the brand owner confirming that you are authorized to sell affected branded products.

I think that this will encourage private label sellers to go through the Amazon Brand Registry program to register their brands in order to gain approval.

A Note On The Amazon Brand Registry

The Amazon Brand Registry is a helpful way for private label sellers who manufacture and sell their own products. By registering your private label brand with the Amazon Brand Registry, you are officially noting with Amazon that you are the brand owner. This makes it easier for private label sellers and brand owners to list their own products on Amazon, and protect their listing against listing hijackers who would attempt to sell a counterfeit or second

There are additional benefits to the Amazon Brand Registry, which is noted as the following by Amazon:

Influence the product detail information for your branded products: As the registered brand owner, you will have increased influence in editing the information on product detail pages for your registered branded products, which then helps you to specify the correct titles, details, images, and other attributes for your branded products.

List products without standard product IDs: Registering your brand enables you to specify an alternative key attribute that you can use to list your branded products instead of a standard product ID (UPC or EAN).

I set up my brand registry in about two minutes. It is super simple, it can be done in two quick steps, assuming you have a landing page set up for your product. If you don’t have that, fear not, it is much easier than it sounds. I would recommend purchasing a cheap domain on GoDaddy, and directing it to a free WordPress.com theme. It doesn’t take any technical skills to set up your website, just following the instructions carefully.

Step 1: Complete The Amazon Brand Registry Application

Calling it an “application” sounds more intimidating than it is. This is Step 1 of 2:

And this is Step 2 of 2:

After completing the two pages, you get this notification of completion!

Why Is This Policy Change Important?

 This policy change is important because it restricts how people can sell a private label brand. It is now not so easy for anyone to sell just any product, which means that you will have to have registered a brand in order to sell the brand. I am not completely sure at this point whether this will effect only major brands, or any private label brand. I will certainly update this as it becomes more clear (Amazon’s policies are never crystal clear right away). Moreover, I am not positive yet whether this application is necessary only for brands which have gone through the Amazon Brand Registry.

I think what is clear though is that many sellers will get their brands registered. And with a process that is so simple, as noted above, why not?! This is a good step to take in order to protect your brand against hijackers, so that the whole problem of listing hijackers will be a thing of the past.

One interesting ripple effect will be on people who do retail arbitrage–buying products at a steep discount and reselling them for a profit on Amazon. This new policy change may not effect some of the large Retail Arbitrage sellers, however, the smaller sellers may have to make significant changes to their business. This means maybe shifting towards private label sales.

In Conclusion

There is still a lot that remains murky on the details. The most important actionable takeaways from this policy update are twofold:

1. If you’re selling other brands, apply for approval as soon as possible
2. Register your brand ASAP

These are simple steps to take, and could prevent major headaches in the future. In an ecommerce environment that is getting more competitive, and which relies on brand differentiation and customer loyalty, I think that this just forces our hand to do what should have been done already.

If you have any different interpretation of this policy update, or have received direct feedback from Amazon’s Seller Support, please share your thoughts with the community in the comments section below! Likewise, I will share any updates that I receive as soon as possible.

(SOURCE)