Retail Arbitrage haul for reselling on Amazon FBA 10-18-16 Second one

- Check out this seller's retail arbitrage haul! 

Proven Ways to Save Big on your Inventory All Year

By Jordan Malik

If you purchase any inventory from online or brick-and-mortar stores, this post is for you.

See, with your competition increasing (Amazon and eBay sellers buying the exact same deals as you, online and in-stores), the 'immediate reflex' is for all those sellers (including you) to drop prices. Follow suit and you'll cut into your profits. So IF you have to drop your prices, why not have an advantage that many of them don't have?

By 'advantage', I mean make your inventory costs LOWER than theirs (this leaves you with a higher profit margin, you dig?), so you can be more competitive if/when you lower your selling prices.

So this post shows you how I achieve just that. Why would you want to know?

Well, when you 'stack' a few of the tactics below for a single purchase (meaning you implement them for each purchase of products you make), or even if you just implement ONE tactic, you can realize up to a 30% (or even more) reduction in your Cost of Goods Sold (COGS). (I'm not talking about Amazon/eBay seller fees here, I'm talking about what you're paying for your inventory.)

1: Buying Gift Cards Online*  

You’d be insane not to take advantage of this tactic. See, many consumers trade in their unwanted store gift cards for cash. The sites that take their gift cards turn around and sell them at a profit (but the purchase price, for you, is still significantly below the retail value of the card). Yes, there are websites that have the singular purpose of selling you gift cards at reduced rates. The sites are free to use and many of them offer free shipping (or instant delivery for 'online only' gift cards).

As an example, you can buy a Macy's gift card in the amount of $200 for $180.40, or a Lowes.com gift card in the amount of $75.48 for $67.18

See this screen shot for another gift card example:

http://screencast.com/t/wIDqcJtpBG

Depending on availability, you can get in-store cards, online-only cards, and cards that are valid for both online and in-store. I've seen gift card discounts as low as 2% off, and as high as 20% off, their face value).

The most reliable websites that do this for their viewers

• Raise.com
• GiftCardRescue.com
• eBay

(I'm partial to Raise.com)

If you want to use this tactic, I highly suggest you buy your cards long before any major 'shopping seasons'. That's because available discounts can sharply decrease as (say) certain shopping seasons draw near.  For instance, the ripe time to buy (say) ToysRus gift cards would NOT be September through December (that's when everyone wants discounted gift cards for Christmas, to buy toys). Another example: the ripe time to buy (say) HomeDepot or Lowes cards would NOT be April through August (That's when everyone wants discounted giftcards to buy lawn/home maintenance and repair supplies).

Remember, signing up to gift card sites is free (you're only paying for the gift card(s) when you buy them.) Online gift cards are usually delivered automatically, physical gift cards are mailed to you, of course.

A helpful hint with Raise.com – If a certain gift card is out of stock on Raise.com, Raise will give you the option of receiving an alert when the card(s) are back in stock, by entering your email. I highly suggest you do that AND when you receive the email alert, click through to check out the deal because the first-movers can grab the cards with the highest discount.

2: Gift Card with a Purchase

A lot of different stores will offer bonus gift cards or discounts as special promotions, particularly around holidays, where stores will give a gift card or coupon to those that spend a certain amount or purchase a certain gift card. As an example, the store Half Price Books will offer $5 coupons to those that purchase a $25 gift cards. Barnes And Noble stores also offer (during the Holiday season) bonus gift cards (e.g., buy $75 in gift cards and get a free $10 gift card).

The coupons from offers like this often have an expiration date, so be plan these purchases strategically to make the most of them.

3: Buying Gift Cards From Your Friends*

Post a message on Facebook for all your friends to see, asking them if they have gift cards they would like to exchange for cash. For instance, if one of your friends has downsized their home, they may no longer need the IKEA gift card they have in a drawer. Alternately, parents whose kids recently entered Kindergarten may no longer need their 'BabiesRUs' gift cards.

4: Rewards Programs*

Rewards programs are free cash, just waiting to hop into your pocket, and a lot of stores have them! The rewards go up exponentially – spend more, get even more. Rewards vary from gift cards, to discounts, to free products, and more.

Here are a couple of my favorite rewards programs:

• Very frequently, Kohl's will give you $10 in Kohl's Cash (credit towards your online or in-store Kohl's purchase) for every $50 you spend. No membership sign-up or credit card required. More info on Kohl's cash is here: http://bit.ly/kohlscash . When I was shopping for back-to-school merchandise to resell, I would use my earned Kohl's cash to buy more inventory (e.g., clearance toys or more back-to-school products), which effectively brought all my inventory purchases prices down an extra 15$ or so. To find out when Kohl's cash promotions occur (they're quite frequent), check here: http://bit.ly/kcpromodates.

Here's an example of how just using Kohl's Cash cut my inventory price by at least 40%: http://screencast.com/t/WxCn557za

In addition, Kohl's now offers (FREE) 'Yes2You' rewards, which (when you buy products from Kohls) lets you accumulate points and credit and and receive additional savings. More info: http://bit.ly/yes2you

• I'm a fan of Kmart's Shop Your Way rewards (also applies to Sears) because you can rack up some significant 'points' that apply to future purchases (or get 'surprise' points via their email alerts). Your purchases can also enter you in sweepstakes (obviously your chances of winning are low but hey, you never know). Full details here: http://bit.ly/sywrewards

• ToysRus recently improved its rewards program. When you sign up (it's free), you get $5 in ToysRus rewards (=$5 for a ToysRus purchase) for every $125 you spend. I know that this doesn't sound like a huge discount, but when you combine it with (say) a ToysRus gift card you bought at a discount (see Tactic #1), the savings are more impressive. There are other perks forToysRus Rewards members, too. Full details here: http://bit.ly/trurewards

Bonus Tip: In the habit of forgetting, losing, or fumbling with your member ID card? Download the FREE Key Ring app (https://www.keyringapp.com/) for your smart phone. The app keeps all your card info for your rewards programs, and even gives notifications when special offers arrive!

5: Store Email Lists*

I sign up for email lists at any store or online retailer that I normally source from, and then wait for the deals to roll in (this is a HUGE help with DisneyStore items. When DisneyStore.com items go on sale, they'll send out an email early morning (generally around 6A to 9A EST New York Time).

Most retailers with email lists make offers that can’t be found outside of those emails, so this one’s important for anyone serious about their online arbitrage.

Just go to your favorite store's online sites and poke around for their email signup. My favorites are: DisneyStore.com, Boscovs.com, Bonton.com, ToysRus.com, Kmart.com, and BabiesRus.com

6: Cash-back sites* 

There are websites that offer cash back to you on the shopping you do. All you have to do is sign up to the website (they're free),
log-in, and start searching for your desired store there. When you see your desired store and their accompanying cash-back offer, all you have to do is click on the link to the store. Then you're shopping like you normally do, as you are on the store's regular site. (Your visits are harmlessly tracked because you entered the store site through the free cash-back website).

These are an online arbitrage seller’s dream come true. You can source your products the same way you normally would, but get straight-up cash, usually paid to you once every 3 months or so (usually via Paypal or a check paid to you).

My favorite 'Discount portals' are:

• FatWallet
• eBates

Look at the cash back I've been receiving from eBates: http://screencast.com/t/nTDc4wQlS . Again, at first blush this doesn't seem like a lot of savings, but 'stack' this effort with (say) Tactic #3 above, and the savings are quite substantial.

7: Store-specific Fan/Alert sites*

There are free web sites designed to track great deals for you in specific stores. This can be critical for you if you want to snap up highly-discounted merchandise. Be sure you sign up for their free email or text alerts while you're checking on the sites, as well as downloading their free smartphone apps (if they offer it).

My favorites are:

• IheartTheMart.com – This guy tracks Walmart in-store deals (a lot of them are 'consumables' like shampoo, razors, food, etc.) and alerts you to the double coupons available, e.g. 1 walmart-issued coupon, and 1 sunday paper coupon, for the same product.
• http://www.allthingstarget.com/ - This site alerts you to available Target.com and in-store deals, as well as coupon-match-ups and a mark-down calendar.

8: Not paying Sales Tax/Get Refunded for Sales Tax Paid.

This may sound obvious to you, but there are several folks who forget this. As a business, you can - when it complies with a store's policy - avoid paying sales tax (or getting reimbursed for the sales tax you pay) when you buy products online and in-stores for reselling. These purchases are called 'Tax-Exempt"

The procedures and laws for buying inventory tax-exempt vary state by state, but generally if you're a business, you can get a certificate from your state that verifies your eligibility to be tax exempt (more on that in a moment). In many cases, you can get that certificate online instantly, provided you're have a true 'business' (corporation or LLC, et. al.) in the state.

For instance, New York sales tax for most merchandise is around 8.75%. So if I order $500 in toys from (say) Walmart.com, I pay over $42 in sales tax. Yipes! But as a business, I can get a refund of that entire sales tax charge after I pay for my Walmart.com order, by contacting them via this method after the purchase:

When I'm in a Walmart store (or other stores within my state, provided they allow tax-exempt purchasers by resellers) and I buy products, I avoid paying sales tax right there, on the spot, by presenting them with a ST-142 form (this form is only specific for NY State businesses): http://bit.ly/nystexempt .

For Walmart.com web site purchases, I can get reimbursed the sales tax amount after the purchase is made. See: http://help.walmart.com/app/answers/detail/a_id/37/~/tax-exemptions

Not all online/retail stores accept tax-exempt purchases for resellers (Kohl's, for example, does not, nor does Target.)

Your procedure for getting authorized to not pay sales tax will vary from state to state. To get info on what you can do, go to Google.com and type (without the quotes): “sales tax exemption procedure [enter your state's name here]”. For example, if you're in Ohio, type (without the quotes): “sales tax exemption procedure Ohio”.

For the fastest way to figure out how to get your paid sales tax refunded from various online stores (like my Walmart  example above), I recommend this guide: http://jordanmalik.com/nosalestax

Sales tax adds up, so your refunds/savings are substantial. I buy at least $15,000 worth of inventory in retail stores in 1 year. Thus, the sales tax I would otherwise pay at the register would be over $1200! See how that adds up quick?

9: Using any/all available coupon codes at online checkout. *

It used to be you had to stop everything you were doing at checkout, open up a new browser window, and do a google search to see if there were coupon codes available to possibly get further discounts on your purchase. Now it takes a few seconds, thanks to the free 'Honey' app. While you're shopping it goes out and grabs available coupon codes and even automatically 'tries' them for you at checkout. Huge time saver and a nice extra discount 'surprise' while you're shopping. See my full video review here. (You can get honey free here: jordanmalik.com/honey)

I TRULY hope this post helps you. Please post a comment below, and good luck!

-Jordan

(SOURCE)

- Another wealth of information that benefits us sellers! Hope this helps you and your business :)

Apply These 3 Legal Marketing Hacks To Your Amazon Biz

So I may know a thing or two about Amazon, but me and the law have no relations. That’s why I was happy to get insight from Aaron Kelly, Founder and Senior Partner at Kelly / Warner Law.

As a seasoned, top-rated internet marketing focused attorney, Aaron prides himself on assisting entrepreneurs market better & keeping it all legal.

Find out more about Aaron at www.kellywarnerlaw.com and enjoy the following actionable insight into leveraging the law, selling online, and marketing!

The e-commerce private label industry is exploding — in a good way! Experts predict that by 2020, online shopping will be a $523-billion business, in the U.S. alone. And guess what? A giant chunk of that $523 is coming from private label entrepreneurs who are molding multi-million-dollar companies by leveraging Amazon’s FBA program and other third-party-selling, e-commerce platforms.

Yes, my friends, there is money to be made! The time has come to dip your toe in the private label pond. So, let’s take a few minutes to chat about some “legal hacks” associated with the niche.

Someone Left A Bad Review. Now What?

A big headache for online sellers is bad reviews. Sometimes they come from competitors, other times from legitimate customers — of both the sane and “implacable” variety. So, the question is: Can you get a bad review deleted? Sometimes. Let’s review a few scenarios.

Competitor Posts Fake, Negative Review On Your Product Page

Sure, free speech is free speech; in the U.S., censuring opinions is unlawful. However, purposefully and publically lying about person, product or business, to the point of harm, IS against the law. If you catch a competitor doing this, there is a solid chance you can a) win a lawsuit and b) get the post removed. Click here to read more about appropriate actions if you suspect a competitor is dabbling in some subversive black-hat marketing.

Legitimate Customer, With A Gripe, Posts A Bad Review On Your Product Page

Yikes! Someone posted a scathing review on a listing and it has decimated sales. Help!

First thing to do is breathe. This problem has been overcome by thousands of people; you, too, will get through this.

Now, consider the problem post. Ask yourself: Is it true? If yes, respond politely and publicly to the complainer. Consumers love to see customer service. Often, a polite, genuinely concerned response to the negative post can completely cancel out a scathing rant. So long as you confront the problem and offer solutions, all is forgiven in the eyes of many consumers. After all, nobody is perfect and the majority of people on this planet understand that mistakes happen. It’s how the mistake is handled that matters.

If, however, the post in question isn’t true, several scenarios may apply. Counterfeiters, who are leaching off your listing, may be to blame. If so, there are ways to alert Amazon of a possible fraudster, which can result in their account’s termination and deletion of related elements, including misplaced reviews — ultimately solving your problem. Also, if a consumer leaves a review that contains false statements of fact, you may be able to get a court order and have it removed — depending, of course, on the details.

Someone Hijacked A Listing. Options?

Another online selling headache? Listing hijackers who run rampant on open catalog platforms, like Amazon. (If you’ve never heard of “product listing hijackers,” bookmark this page, quickly jump here for an overview, then come back.)

You know the culprits; pirating counterfeiters who prey on listings. At best, they’re a nuisance; at worst, they can kill a legitimate listing — and associated profits — by disseminating inferior-quality products. So, it’s important to strike back hard and quick.

So, how does one go about shaking a hijacker?

• Contact the culprit. Be polite. Who knows, it could all be one big misunderstanding. And believe it or not, this is often the case. Someone new to the niche clicks the wrong button and presto, they’ve inadvertently taken over another listing. In such cases, the newbie usually apologizes profusely and everything goes back to normal. No harm, no foul — and most importantly, no headaches or solution investments.
• If you contact the culprit to no avail, it may be time to enlist a lawyer to send a strongly worded letter on your behalf. Typically, the buck stops here and hijackers jump off. After all, they’d rather leach off people who aren’t lawyered up. But believe it or not, the cost of getting a professional letter is probably a lot less than you may assume.
• Sometimes, the best life hack is good old fashioned investigating. And that’s certainly true in the online private label game. As simple as it may sound, the best — albeit not foolproof — way to avoid a hijacking / counterfeiting tangle is by vetting your supply chain. And when we say “vetting” we mean VET-TING! Spend 100% more time on the task then you anticipated. Quadruple check everything. Get references and follow up with them.

Avoid FTC Fines By Getting A Marketing Audit

Marketing mistakes can cost a bundle. Attorneys General and the Federal Trade Commission have the authority to sue and fine parties that engage in “unfair and deceptive marketing.”

So, what constitutes unfair and deceptive marketing, you ask? The list is long and detail-dependent; what’s A-OK for one marketing campaign may be a NO-NO in another. That said, here are some ballpark guidelines:

• Don’t Lie. Basically, don’t try to be tricky with consumers. Regarding marketing copy, don’t try to trick them with fancy language and lies of omission; don’t wizard statistics and studies out of thin air.
• Material relationships and partnerships must be disclosed to potential buyers before the payment stage of a transaction. Additionally, brands must disclose marketing elements that affect the overall perception of a promotional piece.
• Say No To Fake News Sites. Once upon an unregulated time, fake news sites were all the rage. Now? Not so much. The FTC thinks they’re “unfair and deceptive,” plus, fake news sites often come with intellectual property baggage.
• Don’t exaggerate findings. Weight loss product marketers often get trapped in embellished-claims quick sand. And it’s little wonder; it’s an exceptionally competitive niche! So, marketers may sometimes fins themselves highlighting an atypical result as if it’s the norm — or drawing false, but great sounding, conclusions based on questionable scientific studies. Avoid this at all costs. The FTC hates it and dolls out hefty fines to those who dare do it.

If there were ever a profitable opportunity, it’s the online private label space. Experts predict the niche will be generating revenues in the multi-billions by 2020. Last year, Amazon FBA sellers, alone, shipped over 1 billion items to people in 185 countries!

Profitable private label operations safeguard their operations with a rock solid defense. Hopefully you can use the above tips to tighten up your ship and react more effectively in the face of a business threat.

(SOURCE)

- So much great info out there. Did you find this helpful?

Sh*t Amazon Sellers Say

- LOL! We can totally relate! Are you guilty of saying these things? :)

E-commerce: A comparison with Traditional Retail

By Julie  Čolan

I've been thinking a bit of late as to why I think Amazon is a great place to sell on-line and to grow an e-commerce business and kept finding myself comparing the opportunity to sell online with that of using "real" high street shops. I think there are a few interesting parallels which neatly explain the role Amazon plays in the market place.

So 10 years ago or so when I had my first experience with e-commerce (essentially I sold a few bits and bobs on eBay) there only really seemed to be two models that you could adopt and that was to either develop you own online store or to sell on eBay.

Having your own online store is appealing and, I think, should be the end goal for all really ambitious "e-commercers" but, just as on the high street, it's a pretty expensive undertaking. Obviously you don't have to buy the bricks and mortar but, as with physical retail, the expense comes in getting footfall (or "traffic" for online sellers). A shop on Oxford Street will cost a small fortune to rent and, similarly, a shop that appears on page 1 of Google (the modern day commercial real estate) for a relevant search will require significant investment. This just isn't viable for most start-ups and so you're own online shop is likely to end up in a back-street, two streets away from Darlington High Street (in virtual terms and with all respect to Darlington!). Modern platforms such as Shopify do help to some extent but, whichever way you look at it, getting onto Google page 1 is going to cost!

So the second option was obviously eBay. eBay was great and still is in many respects. It as a much lower barrier to entry and effectively lets (almost) anyone sell (almost) anything online. For me, eBay is the e-commerce equivalent of having a market stall. Much cheaper than brick or mortar and with plenty of footfall BUT with lots of competition and, more importantly, less buyer confidence - certainly for many types of product (you just know that those "Addeedas" trainers with the fourth stripe are going to catch somebody out!). Don't get me wrong, I still sell on eBay and will continue to do so - it just does have some downsides.

The above kind of explains why I got so excited when I realised that I could sell on Amazon as an independent retailer. I had assumed (like many people still do) that Amazon was a "closed shop" with only a selected number of retailers allowed on board and only in areas where they didn't compete directly with Amazon. In truth, becoming an Amazon seller is easy, although maintaining that status is much more difficult than on eBay because Amazon is so much more of a controlled environment (not a 4-striped trainer in sight!), this is great news as it means buyer confidence is high - consumers trust the Amazon platform. So my "real world" comparison for Amazon is having a concession in a high street department store like John Lewis. You haven't had to invest in the prime real estate but you get all the benefit of massive "footfall" in an environment in which customers feel confident to make purchases. It still does have huge competition but then the opportunity is so immense that I think it will outweigh the downside for some years yet.

Just my thoughts, I'd like to hear what YOU think....