Repricing Tools: An Amazon Seller’s Top Ten Myths

By Todd Ryan

On the Amazon Marketplace, the Buy Box reigns supreme. Almost all sales go to the seller who is “in the Buy Box”. Few buyers even realize that they can choose to buy from another merchant, because it’s an integral part of the experience to trust that Amazon has already found the best offer for you.

So as a seller, you really need to “win” the Buy Box to make sales, and one of the most important factors in deciding who wins is price. For better or worse, price also happens to be a factor that you, as a seller, have complete control over. By regularly adjusting prices you can potentially make a huge difference to your sales.

It’s quite common now for Amazon sellers to use automated pricing tools, and dozens of repricers have sprung up in recent years to meet that need. Most repricing tools use preset rules and algorithms to frequently adjust prices.

However, there are still many sellers who are wary of repricers, for a variety of reasons – some of which are way off the mark! In this post, I will tackle the most common myths I hear about repricing. I’ll try to pick apart the reality from the myth, and address the biggest concerns which sellers often have.

Myth #1: Repricing tools always cause a “race to the bottom”
A lot of sellers are afraid that a repricer will get them into a race to the bottom, and that’s understandable. It seems like the only thing they can do to get that elusive, incomprehensible Buy Box is to keep beating each other on price, and end up repricing themselves into oblivion.

If you use them intelligently, repricers can actually drive your prices up
But you can use repricing tools to your advantage. If you use them intelligently, repricers can actually drive your prices up. That’s not some marketing hype from the companies who make these tools, it really happens.

Why is that? One scenario is that if you are pricing aggressively to beat a competitor, and then that competitors pulls out of the listing, a properly configured repricer will increase your price again because you no longer need to beat that seller.

FBA (Fulfillment by Amazon) is also a very important factor in the Buy Box. In another scenario, if you have competitors who are not using FBA, you might be able to price significantly higher than them and still win the Buy Box. Again, a good repricer will allow for that situation and help you price as high as you can while remaining in the Buy Box.

Additionally, some repricers are not content to just get you the Buy Box. Some will also push your price as high as possible without losing control of the Buy Box. Price is an important factor, but not the only one, so it’s quite possible to remain in the Buy Box without having the lowest price.

Finally, repricing tools are only as good as the data you feed them. You need to create specific rules on how to set the price, and if you get those parameters wrong then it can quickly drive prices down. But when you’ve got them right, they will keep you clear of the race to the bottom, and you should only occasionally need to touch them again (based on seasonal demand, scarcity, etc.).

Myth #2: Repricing tools are all the same – just choose on price
How a repricer works is straightforward. It looks at your minimum and maximum, then updates your prices based on parameters you set. Generally, repricers use the same Amazon API and most of them have the same basic features.

But repricers do have their unique quirks and features. Many of them are innovating in specific ways such as cost calculators, advanced analytics, time-based rule resets and more.

Being able to find what you want quickly, and use it accurately, makes a big difference
I consider the user interface (UI) an important feature. Besides having different additional features and settings, UI differences should be factored in. These applications can have complex settings and detailed reports so being able to find what you want quickly, and use it accurately, makes a big difference.

A lot of repricing tools have customizable settings based on who you’re competing with, and those can vary between repricers. You might be competing with FBM sellers, FBA sellers, or Amazon themselves, and want to treat each of those differently. When you have gained experience of repricing, you will learn which rules are important for you and will be able to look for a tool that meets those needs.

I find that one of the best features is a built-in FBA cost calculator. That saves time over using a separate calculator and doing a lot of manual copying and pasting. A good calculator can take your sale price and calculate the net profit, or take a desired net profit and show you the sale price, all right inside the repricing console. Some of them even includes analytics that visually show where your price falls among other sellers.

Repricers are great time savers. Most will reprice every hour, some will reprice every 20-30 minutes, and some will reprice continuously. Since they automate the process of repricing using the strategies you put in it, it takes less time to monitor and keep up with the competition. The time savings alone justify using a repricer.

So price is an important factor when choosing a repricer, but certainly not the only one.

Myth #3: A repricer won’t help if you have just a few products.
If you don’t have a big product range you might think, “Well, I’ve just got 10 products. I could check the prices manually each day and make the decision myself.”

You could do that, but even with a small number of products an automated repricing tool can make a difference. For example, when you reprice manually you can forget how much you paid for an item, and price yourself out of profitability.

But for me, one of the greatest advantages is that repricers take emotions out of the equation when you’re repricing your items. It’s easy to get carried away in the battle to win the Buy Box and keep lowering and lowering your price until you are making a loss. A repricing tool won’t do that. If the current price is lower than you want to sell at, it will just keep you out of the game until prices rise back up – then it will start competing again.

An ever greater fear for me is not raising my price quickly when (for some reason) a product skyrockets in popularity. It happens! I had a board game that’s selling for $42 right now, but not long ago it was selling for $130 because Amazon couldn’t keep them in stock. They were flying off the shelves, and I would have missed out massively if I was a hundred dollars cheaper than the next competitor. Prices can spike up for just a few hours sometimes, and if you rely on manual pricing you could miss that and sell much lower than you need to.

Myth #4: It’s easy to calculate your minimum selling price
If you are selling in only one product category, then the Amazon fees can be reasonably straightforward. When you’re selling in multiple categories it’s more difficult, because the fees vary between categories. Then there’s FBA fees to consider as well. It’s a common rookie mistake to say, “If this item is selling for $20 on Amazon and I can get it for $10, that means I’ll make $10.” It’s not as simple as that.

I don’t keep my minimum price set in stone
As a business owner (which is what you are!), you need to factor in all of your costs when calculating your profit. That includes a variety of expenses, but at a minimum, the Amazon fees should be an integral part of your calculations.

But another complication is that your minimum price can change, depending on how quickly you want to sell your stock. If you can afford to be patient, you’ll set your minimum to a price that generates an acceptable profit margin for you. Or if you want to liquidate a particular line as quickly as possible, you might set it to to your total product costs (including fees) or even lower.

Or – a more optimistic example – is an item that you’re selling may go out of print or no longer be generally available. In that situation, I always increase my minimum price to allow everyone underneath me to sell out so I can make my sales at a higher price.

For those reasons, I don’t keep my minimum price set in stone.

Myth #5: Repricers are a “set it and forget it” kind of tool
To some extent, this is true – your repricing software should be a “set it and forget it” tool on a daily basis. But repricers are more like “review, analyze, and assess” tools on a weekly and monthly basis. You shouldn’t completely ignore what they are doing.

It’s worth doing a spot-check from time to time to make sure your repricer is behaving as you expect. It’s quite easy to make a mistake in your configuration and have prices changing in a way you did not intend.

Several repricers have current and historical price reports. These are the key ones that I run:

Below minimum price
Above maximum price
No competing offers
Depending on the results, I might reconsider my minimum and maximum prices and pricing rules.

For “below minimum price” items, I reevaluate my position on the product. Has it declined in popularity? Has it been “outed” as a good product to sell in an arbitrage group? Are there bad reviews or safety concerns?

For “above maximum price”, I try to stay on top of those the most. If it’s a hot selling item, that means demand continued to rise and I’m probably out of stock already. Otherwise, it means competitors have raised the price above my maximum and they are still somehow getting the Buy Box.

“No competing offers” can be complicated. It can mean either that you’re the only seller at all, or that you’re the only seller with a reasonable price. If you’re the only seller, analyze the market and set your price to take advantage accordingly. However, don’t price it too high as Amazon will often suppress the Buy Box if all offers are priced outside of their acceptable range for that product (usually based on the MSRP).

Another thing that can change is the price of products from your suppliers. It is time consuming to check all your cost prices, but it has to be done. I check them every time I replenish an existing item to make sure my costs haven’t changed. If my costs have gone down, I consider dropping the minimum to stay competitive. If my costs have gone up, I’ll want to raise the minimum to stay profitable, or completely rethink my position on that item.

Myth #6: Repricing tools can go haywire and set all your prices to a penny
In the past there have been at least two public cases where exactly that happened: a repricer went rogue and set many sellers’ prices to exactly one penny. Buyers were quick to notice and they exploited it, sometimes clearing out a seller’s entire stock for just a few dollars. Sellers scrambled to cancel orders but many were dispatched before the errors were identified and fixed.

So why is this is a myth?

Well, in early 2014 Amazon started deactivating listings if they detected a potential pricing error. But they provided a blanket opt-out so sellers could choose not to use that feature on any of their listings. Then in early 2015, after the most recent incident, Amazon removed that opt-out (for most but not all accounts) so you have to set minimum and maximum prices on Amazon itself if you want to avoid Amazon using its automatic pricing error detection. Even though the repricing software companies were the ones at fault in these cases, some sellers blamed Amazon and they took action in response.

In short, the fail-safes are now pretty robust. Even if a repricer goes haywire as they have in the past, the Amazon system should step in and prevent them from doing too much damage.

Personally, I’ve never set the minimum and maximum prices on Amazon for any of my listings. I’ve not experienced a rogue repricer myself, or had my prices change in a way that triggered Amazon’s potential pricing error system and deactivated my listings. But I do know the system is there as a final safety net if things go wrong.

Myth #7: You can’t justify the cost of the expensive repricers
There are a few high-end repricing tools that cost upwards of $500 a month. It’s true that you can’t justify this kind of software if you don’t have the right type or scale of business. But there’s a certain volume where the expense of high-end repricers makes sense. One person in a garage has different problems than a business with a warehouse and thirteen employees.

Before you crack a million dollars, I recommend you stay with the affordable $25-$100 a month repricers. Once you crack that level you might be able to justify the expense of high-end repricers, which have additional functionalities for businesses of that scale.

Most multimillion-dollar sellers I talk to tell me they have the kind of problems that the high-end repricers address. Within the past couple of years we’ve seen the development of forecasting tools, for example, and they’re a big piece of functionality you only find in the more expensive tools. The high-end repricers tend to consolidate a range of features into a single application, that you can’t replicate even with an extensive package of lower-end tools.

Myth #8: You don’t need to update your prices more often than daily
It’s not that long ago when daily price changes seemed cutting-edge. But we’ve come a long way since then.

Do everything yourself at first to really appreciate the value of an automated tool
If you have a product which sells more than once a day, daily price updates are unlikely to be sufficient. Particularly in the fourth quarter, when sales volumes and price volatility go through the roof, daily price changes would definitely put you at a disadvantage. The rest of the year, depending on your product mix and sell-rate, there are more opportunities for you to check and readjust your pricing.

I’ve talked to a couple of sellers who thought they should only reprice once a day. They were also adamant that they wanted to do their own repricing. I think a lot of that is down to personality. Some people want to control all the variables while others are willing to let go. Some sellers either don’t trust software or don’t understand software. Those are the people who I’ve known to staunchly defend manually repricing. But once they try a repricer and see a couple of extra sales, it becomes a much easier conversion experience.

However, I think you should do everything yourself at first to really appreciate the value of an automated tool. I tell new sellers, “Don’t pay a penny when you first start out”. Do not pay for a professional merchant account with Amazon. Don’t pay for a repricer. Don’t pay for any other tools. Why? Because you need to understand exactly how Amazon’s ecosystem works, and you need to learn what your pain points are. When you’ve learned all that, and appreciate the pain, you can make much better decisions about how to spend your money.

Myth #9: My customers will be upset if my prices are always changing
The majority of Amazon shoppers today really expect prices to change. Every time I put something in my Amazon cart as a consumer, if I leave it in the cart and go back later, there’s at least one of them that says the price has changed. That’s a given. There are even consumer applications like Paribus which look for price changes and get refunds on your behalf using the retailer’s price-matching guarantees.

On Amazon the buyers are not our customers – they’re Amazon’s
Also, on Amazon you have to remember that the buyers are not our customers – they’re Amazon’s. It’s very hard on Amazon to build your own customer base. Even if a buyer wants to buy from you again, there’s no easy way to search for your favorite seller. You have to make an effort to go and find that person’s store. If you sell through your own website or bricks-and-mortar store, maybe your customers there wouldn’t like frequent price changes, but Amazon’s customers have totally different expectations.

However, there are sellers who have totally non-competitive, unique products that lend themselves to repeat purchases. In that case, they may well have loyal customers who buy from them again and again. But a seller who doesn’t have direct competitors also doesn’t need to change their prices frequently. The same tends to be true of private label sellers.

If you have a mix of products that includes items that are in some way unique or exclusive to you, all the repricers can exclude, pause or manually set prices for a subset of products. There’s nothing stopping you from setting a static price that will never be touched.

Myth #10: The more repricing rules a tool offers, the better
From time to time I hear a seller say, “Hey, this is the most complex repricer. I’ve gotta have it.” All those complex rules are valuable if they actually have a business need for them, but often they just want it because it feels comforting to have so many options.

Repricing can be extremely confusing when you start to get into it. It’s very easy to get yourself stuck in the weeds because you are trying to account for every parameter.

So I always ask them, “What is it that you can’t do with your current repricer?” If the problem can be solved with the repricer that they are already using, then that is the best approach to take. I try to make them qualify why they need more pricing rules, and tell me why they can’t do it already.

I like repricers which give you a compromise, with enough variables to automate effective repricing decisions, but also a set of training wheels to start you off on. Several repricers come with a selection of built-in rules that you can pick from to get started. You can also run them in “observation mode”, so you get to see the effect of the rules you chose without it actually making price changes.

Once you’ve seen what action a repricer will take from running its built-in rules, you can start to plan changes that will improve its pricing decisions. You certainly need enough variables to account for the different types of sellers you compete against, but beyond that you should only look for parameters that you see a definite need for in your business.

So look for flexibility as well as a good set of training wheels to get you off to a safe start – not as many variables as possible.

In Closing
I hope you’ve found this useful. If you have questions or comments go ahead and post them below – I’d be happy to help you out.

(SOURCE)

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U-Freight focuses on Fulfilment by Amazon market

By AJOT

Focusing on the logistics requirements of the Fulfilment by Amazon (FBA) market is bearing fruit says Simon Wong, the head of Hong Kong-headquartered international logistics provider. the U-Freight Group (UFL).

Mr Wong said: “I recently read that Fulfilment by Amazon delivered over two billion items for its marketplace sellers last year.”

“U-Freight has established fulfilment services, which deliver products to the customers of independent sellers and brand owners in the Amazon Marketplace.

“We offer a service all the way from origin through to delivery, customs-cleared, to the Amazon Fulfilment Centre.”

Amazon reported that 2016 was a record-breaking year in sales worldwide for sellers on Amazon, and Peter Faricy, the company’s VP for Amazon Marketplace claims that the Amazon Marketplace empowers brand owners and retailers of all sizes, many of them small businesses, to reach customers around the world.

Wong adds: “That is something that the U-Freight Group wholeheartedly agrees with and it is why we are now placing so much emphasis on offering fulfilment services to the FBA marketplace.

“As I have said before, of all the operators in this fledgling sector, we feel that we understand e-commerce logistics as well as any. If you are involved in this business, or thinking of getting involved, we are ready to handle this business and welcome your enquiries.

“Online retailers need to find new models and innovative platforms to deal with the logistics challenges they face. That includes ensuring that they engage with their freight forwarder at an early stage of the process to ensure that they truly understand the complex logistical demands of e-commerce.”

U-Freight is offering a range of services, including both standard and express customs clearance at origin in China and at destination in the USA and Europe, air and ocean line haul and direct drop shipments to the FBA warehouse by courier or nominated truck.

U-Freight also operates its own e-commerce fulfilment centre in Shanghai for pick and pack services and a similar delivery centre in Los Angeles that can carry out inventory storage, return services or product rework, along with all necessary customs formalities and record-keeping.

(SOURCE)

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How to Protect Your Amazon Listings Using Brand Registry and FFP

By Tina Marie Bueno

You take your first few sips of freshly brewed coffee as you sit in front of the computer to review your Amazon performance from the day before.  You look at your daily sales on one product… up 15%.

You look at the next product and instead of your smile getting bigger, your mouth drops open and a sinking feeling prevails as you notice that you’ve lost the Buy Box and your sales have bottomed out. You immediately realize your listing has been hijacked!

This is unfortunately an all too familiar scene in the growing private label market.  With over 200 million products being sold on Amazon in the U.S. by 2 million merchants, you are bound to have competition that sometimes catches you off guard with questionable activity such as:

Hijacking your product listing, then changing your title and descriptions; or,

Knocking off your product, and undercutting you or possibly selling more than you which leads to being beaten in search rankings.

With 100’s of campaigns running every month at iLoveToReview and clients ranging from those launching their first product to those doing $5M+ a month, we have seen virtually everything when it comes to challenging experiences on Amazon. It almost appears that no one’s Amazon business is completely safe.

Brand Registry
Amazon has recognized that Sellers who manufacture and/or sell their own branded (including private label) products need assistance with maintaining some level of control over their listings. That led Amazon to create the Brand Registry (Seller Central login required) program with their goal being “to make it easier for sellers to manage their own brands and list their products on Amazon.” Reading that last part again, it does seem a bit basic considering the hard-hitting competitor activities mentioned above.

Nonetheless, we should take Amazon’s protective offering, no matter how thin it may appear. After all, the intended benefits of the Brand Registry program include:

Giving registered sellers expert status for more authority over listing content such as titles, details, images, and other attributes.

Precluding anyone else from being able to use your registered brand name.

Generating a unique Global Catalog Identifier (GCID) for your products, which reduces matching errors to similar products.
Helping Amazon shut down counterfeits of your product.
Okay, the benefits add more oomph to their goal. While Brand Registry may be useful and sometimes exactly THE solution you seek, please note that it is not impermeable, so we recommend adding Frustration-Free Packaging (FFP) into your protection mix. Why? Because the Brand Registry program does not:

Prevent other sellers from selling your product even if you are the brand owner and have not authorized them as distributors. (For example, if a buyer purchases from a brand owner, then turns around to resell the item, it is considered as selling an authentic item.)

Block sellers from buying the same product from a manufacturer (maybe even from yours) with a slight variation, branding it themselves, and directly competing against you.

Make Amazon responsible for any trademark infringements nor enforce US trademark laws.

Guarantee automatic Buy Box status.

Stepping up your game
When it comes to building your Amazon business, there is a list of actions to take which help keep you one step ahead of the competition. Building your brand name is most certainly a key component in your marketing strategy especially if you are a manufacturer and/or have developed private label products. You are the group that Amazon’s Brand Registry program targets. Although there are no guarantees, Amazon highly recommends that you enroll. In fact, they may send an email suggesting that you do so. But you don’t have to wait for their invitation.

Only the following sellers may enroll in the Amazon Brand Registry program:

Manufacturers or brand owners; and,
Distributors, resellers and other individuals or companies who have the written authorization from the manufacturer or brand owner to manage a brand’s content on Amazon. Below is the authorization letter Amazon requires for this option.


Keep in mind that products in these categories are currently not eligible for the Amazon Brand Registry:

Books, Music, Videos, and DVDs (BMVD).
Products in the Entertainment Collectibles and Sports Collectibles categories.
On a side note… even if you are getting products from China (or elsewhere) and private labeling them, you are still considered the manufacturer in the context of Brand Registry with Amazon. That info will come in handy when you fill out your online form.

How to prepare
It really is a quick and short application form if you prepare Amazon’s requirements in advance. Be aware that you cannot continue the process if everything is not filled out on the first page, which looks like this:


If you haven’t already created one, an active website that displays your brand name and products is required by that one little box which reads “Company website”.

Even if you offer one product, it is critical to have a website (one page works too) with your product picture, product details, company name, address, phone number, and a company domain email address. Gmail, Yahoo, Hotmail addresses are unacceptable to Amazon. It doesn’t matter if you have a trademark or patent – that company domain email address is mission critical.

To complete your enrollment process, you will need to provide the following items:

An image of your product packaging with branding visible on the packaging.
An image of a product with your branding visible on the product itself.
A unique key attribute for each product that will have your brand name.
Amazon considers a good key attribute as unique to the product and never changes. It should be easily discoverable by your distributors and customers on your packaging, on your website, or in your catalog. If it is not unique to your product, then you will receive an error message when submitting your application.

No two products in your brand should have the same value for the key attribute. You can select one of the following as the key attribute:

Manufacturer Part Number
Model Number
Catalog Number
Style Number
After submitting your application, Amazon may follow-up with some documentation requirements to prove you genuinely deserve to be registered as the owner of your brand name.

Following-up
Once your application for Brand Registry has hopefully been approved, make sure that your products are listed with your brand name exactly written as in the application and unique identifiers (the key attribute you submitted).

Also, Amazon will have assigned a GCID (Global Catalog Identifier) to every SKU you included in your application. Since each GCID is unique, it will now be much harder for third party sellers to change your content… although that excludes product images.

The GCID is directly tied to a product and does not change, whereas the ASIN is tied to the product listing and product listings can easily be changed.

By the way, you will not know your GCID unless you look for it in your downloaded Excel Inventory Report. If you have been assigned a GCID, it will be a 16-character value with no spaces or hyphen in the column titled “product-id”.

It’s good to know where to find your GCID, in the event you need to refer to it in a case submitted for any of the hijacking issues mentioned earlier.

On a final note, while it is not required, Amazon Support does recommend that you get a trademark for your brand and register it with the US Patent and Trademark Office (or equivalent body in your country). This allows you to use the ® mark next to your private label brand name on your listing. (Don’t use it in the box that says “Brand name” during the application process because oddly, Amazon’s system does not accept symbols.)

Although Amazon does not get involved in any trademark issue, you will have empowered yourself with legal recourse and sometimes a threat to take legal action is all it takes for counterfeiters to remove their listing.

Frustration-Free Packaging
As we mentioned previously, Brand Registry is not a 100% deterrent.  At iLoveToReview, some of our seasoned sellers also use a much less-known Amazon program that offers big protection: Frustration-Free Packaging (FFP).

What Is FFP?
Amazon’s Frustration-Free Packaging is an initiative designed to alleviate “wrap rage” by featuring products in recyclable boxes that are easy to open and contain fewer excess materials.

Jeff Bezos, founder and CEO of Amazon.com:

We’ve all experienced the frustration of trying to remove a product from nearly impenetrable packaging like plastic clamshell cases and products bound by dozens of wire ties. We’ve worked with both manufacturers and customers to design Frustration-Free Packaging that is easy-to-open, protects the product and reduces waste.
You already know that Amazon is customer-centric so the power wielded by customer ratings and feedback drive much of Amazon’s customer experience programs. FFP is no different. They helped guide this program on product packaging. This advice has been the driving force behind hundreds of packaging improvements each year.

As you can see from its purpose, FFP was not created for seller protection reasons at all – however, it is indeed a major bonus side effect.

How does FFP help my Amazon business?
Amazon’s Rule:  Once a product is certified FFP, only manufacturers and authorized resellers may list the FFP product on Amazon.com.

What this means for you is that while Brand Registry offers some leverage with Amazon, if you also use FFP, you have in essence, built an extremely protective layer around your products since NO ONE else can use FFP for your brand.

CPC Strategy, a leading ecommerce marketing firm, explains that if a brand’s existing packaging qualifies for FFP, Amazon will not allow any other unauthorized sellers to sell against that listing (without their approval under FFP). As a result, FFP can provide brands with a significant advantage over the Buy Box and help protect them against unauthorized sellers.



Below are preparatory steps to set FFP enrollment in motion:

Your product must already exist in the Amazon.com catalog to be evaluated. If it is a new product that is still being developed, Amazon recommends that you create the ASIN with a future release date. All products must be new, not used.

Set your listing to Fulfillment by Amazon (FBA). FFP products are FBA only.

Enroll in the Brand Registry program. You must be registered for the brand of the product you plan to submit to FFP.

While you are waiting for Brand Registry approval, design and order samples of your packaging according to Amazon’s Frustration-Free Guidelines (PDF). Do your homework! 

Amazon’s Library of FFP Designs  (Seller Central login required) is the go-to resource for acceptable materials. Depending on your current packaging, only a few minor adjustments, if any, may be necessary. Just imagine your product packaging and label is mail-ready. In other words, it is ready to ship without being put in another box.  Also, protect your product inside (if needed) which may require a corrugated insert or a simple air pillow. (By the way, if you do not need a custom made insert, Amazon also sells corrugated, recycled boxes.)

Once you have your packaging component(s), upload pictures (two minimum) of your FFP product. One picture should display the outside of the closed package, including markings for proposed graphics. The second picture should display the internal packaging a customer would receive in the mail. Additional pictures of internal components or alternate views help to expedite the certification process.


Heads up… Amazon may ask for physical samples. When you are finally (hopefully!) FFP-certified, it will be time to send your inventory into FBA.

FFP could mean spending more on packaging than originally planned, but securing your product listing is priceless.

In Closing
Taking care to protect your listings and brand name is one more thing to check off that strategic action plan you should have to keep your Amazon business competitive and growing.

Every layer of protection counts, whether there is a drizzle or downpour of competitors.

(SOURCE)

Finding Amazon Flips with Tactical Arbitrage

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The Wholesale Formula Review

By Jordan Malik

You're here because you're wondering "should I get The Wholesale Formula to grow my Amazon business" or take it to the next level.

The short answer (my opinion) is yes. If you've been struggling with your Amazon sales, or trying to find profitable, replenishable products, or if you really want to ramp things up year-round (not just Christmas) then give The Wholesale Formula serious consideration. (Full disclosure: I'm an affiliate partner of The Wholesale Formula)

If you are enrolling, note that I'm doing things no other Wholesale Formula partner is doing: I'm providing really valuable bonuses ($990+ worth), but I'm also giving you a full look inside the program in the above video.

But I first want to get a couple things out of the way:

1.) The price. The Wholesale Formula is (at press time) $1997. It's a one-time payment, lifetime access, with a 30-day no questions asked 100% money back guarantee. And yes, it's worth much more and I'm going to tell you why in #2 below. But please don't buy The Wholesale Formula if you're nearly broke, and/or if this is the 2nd or 3rd time you've spent money on a course and haven't followed all the way through. (If you want to regroup and 'start from scratch' and you're on limited budget, check out my free resources here.)

The Wholesale Formula is serious stuff. It's for Amazon sellers who need a step-by-step plan for true growth.

2.) Remember, the price is a relative bargain. My Boston University MBA cost me over $35,000 in 1998 (it's probably $50,000+ today). I've expressed it publicly many times over – the MBA was, for me and many others, virtually worthless because nothing in it prepared me for the real world of making real income on my own. An MBA (for the most part) is theory and quickly outdated when 'real business world' hits.

But programs like this one are real. They're actionable. And many sellers just like you are earning real 5- and 6- and 7-digit revenues when they follow the formula.

You're noticing I'm not calling this a 'course.' By calling it a 'course' I'm lumping it in with some of the same old that's old there. It truly is a formula. When people (in business or life) follow a formula, they tend to dramatically increase their chances for success. The two founders Dan and Eric are not 2 guys that dropped out of the sky to suddenly announce they're experts in wholesale and amazon. No, they've painstakingly documented every step to their own multi-million dollar Wholesale business and provided it to you in the Wholesale Formula.

Remember: You've asked me for this help via your submitted survey responses. I'm always asking you 'what do you need from me?'.  You've said, very recently:

• "My Amazon sales are in a rut."
• "Competition is high."
• "I'm tired of retail arbitrage
• "I want to source more, more profitably, with less work."

The Wholesale Formula is solving those problems for hundreds of Amazon sellers now, and the're trusted partners of mine. So if you're ready, get The Wholesale Formula. But: If you get it, please take action. It's no good if you buy it and do nothing

Check out my video review and let me know what you think.

- Jordan

P.S. You can enroll in The Wholesale Formula until January 26, 2017.

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