Amazon St Patricks Day: How Sellers Can Shoot For eCommerce Gold

By Brittany Line

Holidays are a great time for Amazon sellers to boost sales. With March right around the corner, it’s time for you to start thinking about Amazon St Patricks Day sales. By having a focused eCommerce strategy as you head into March, you can maximize St Patricks Day sales and profits.

So, what are the best products to sell? And how will you ensure that your products are the ones making their way into buyers’ carts?

The following tips will help you develop clear, effective Amazon selling strategies to secure St Patricks Day sales.

Stock up on St Patricks Day-themed apparel

While St Patricks Day isn’t typically a gift-giving holiday, that doesn’t mean people aren’t looking to make purchases. Consumers spent an estimated $4.4 billion on St Patricks Day in 2016, making it a prime time to stimulate sales.

Many will head out to bars, while others will attend parties and parades. No matter where people go, everyone who celebrates the holiday needs one thing: accessories.

Amazon sellers should be sure to source popular St Patricks Day accessories such as:

–St Patricks Day scarves

–Green bead necklaces

–St Patricks Day hats

–St Patrick Day socks

On St Patricks Day, the gold is in the GREEN

In addition to sourcing items featuring shamrocks and leprechauns, Amazon sellers should also source items that are, quite simply, green.

To satisfy those people who want to dress up for the holiday without going over the top, be sure to source plain ol’ green shirts, green leggings, green hats, green shoes…pretty much anything green will do. This will add another set of potential high-sellers to your product mix, helping you boost Amazon St Patricks Day sales.

Need more ideas for products to sell?

Check out Amazon’s St Patricks Day homepage for a collection of popular products.

And of course, don’t forget the chocolate!

Chocolate is one of those things that sells year-round, but it’s especially popular during holidays. It’s hard to resist those tasty chocolate coins, so consider adding them to your Amazon St Patricks Day product arsenal. If you’re an FBA seller, you’ll need to follow Amazon’s guidelines for selling date- and temperature-sensitive products.

The full guidelines are pretty extensive, but fear not—we highlighted a few key things to remember below:

Date-sensitive products:

• Products that can expire must have the expiration date printed on the master carton in 36-point font (or larger) AND on the individual/retail display unit

• A product that has an expiration date may be listed with FBA as long as the unit is lot-controlled and the remaining shelf life is greater than 105 days from the time of receipt by Amazon

Time-sensitive products:

• Temperature-sensitive products must be able to withstand at least a minimum temperature of 50 degrees F and at least a maximum temperature of 100 degrees for the duration of the product’s shelf life without adversely affecting product quality

• FBA accepts products that are subject to melting (like chocolates) between October 1 and April 30

Include the word “shamrock” in Amazon St Patricks Day product descriptions

We won’t get too much into the whole shamrock vs. clover debate (all shamrocks are clovers, while not all clovers are shamrocks), but all you need to know is that shamrock is the way to go when writing your Amazon product descriptions.

Most Amazon sellers know that selling great products is only half the battle. If no one is seeing the great products that you’re selling, then you’re not going to make any sales. That’s why it’s so important to have a clear strategy when writing your Amazon product descriptions.  

“Clover” is the name of a crafting brand with numerous Amazon listings, so consumers searching for clover-related items will see crochet sets instead of St Patricks Day items if they just search for “clover.” To make sure your listings have maximum exposure, include “shamrock” and “St Patricks Day” in your Amazon product descriptions.

You should also consider optimizing your product descriptions for SEO, as we do by omitting the period and apostrophe in “St. Patrick’s Day.” While grammar snobs will absolutely scoff at this, there’s compelling evidence that people don’t use apostrophes in search.

Whether including apostrophes negatively affects SEO is still unclear. But, we’d rather err on the side of attracting more potential buyers through organic search than risking lower placement on Amazon’s search engine results pages (SERPs) because of a staunch adherence to grammar.

Know your target demographics

While people of all ages celebrate St Patricks Day, young adults tend to have more enthusiasm than older folks.

In 2016, more than 70 percent of Americans between 18 and 24 years old celebrated St Patricks Day in some capacity. That’s double the number of seniors who celebrated, so keep this in mind when developing your selling strategies.

It’s no secret that millennials like to hit the bars on St Patricks Day. 34 percent of 18- to 24-year-olds went to a bar or restaurant on St Patricks Day last year, so this is a key demographic to cater your listings to. Cheesy sunglasses, shamrock shot glasses, and alcohol-themed apparel are sure to attract millennial consumers looking to have a good time.

Maximize profits and shoot for the gold

As always, our main goal here is to help you increase sales and shoot for the gold by maximizing profits.

To recap:

• Source plenty of St Patricks Day-themed accessories and apparel

• Don’t underestimate the power of listing lots of green products

• Use shamrock, not clover, in your Amazon product descriptions (and don’t forget to ignore the little voice in your head telling you to include apostrophes in St Patricks Day – sometimes certain grammar rules should be broken for the sake of getting better search rankings)

• Pay close to attention to products that will be must-haves for young adults looking to have a good time, such as shot glasses

Armed with these tips, you can end March feeling satisfied with your Amazon St Patricks Day saleswith a big boost to your bottom line and reach the pot of gold profits at the end of the rainbow. 

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